Make Shift Happen with Samantha Daily

The Anti-Party: How Sober Morning Events Became the Most In-Demand Ticket in Miami w/ Lucy of Coffee & Chill

β€’ Samantha Daily β€’ Season 1 β€’ Episode 340

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0:00 | 54:09

What if the secret to building a sold-out, sponsor-magnet, NFL-partnered brand was rejecting the thing everyone else is selling?

Lucy, co-founder of Coffee & Chill, moved to Miami knowing nobody, got stood up on friend dates, and turned her loneliness into one of the fastest-growing wellness communities in the country.

We Chat:

  • How Lucy went from zero friends in Miami to hosting 40,000+ guests and landing partnerships with the NFL, Formula One, and Inter Miami (and the intentional strategy behind the hype that made brands come to her)
  • The venue hack that keeps events profitable from day one, even if you have no track record, no social following, and have never hosted anything before
  • Why she lost $10K at her own event and the venue red flag she ignored that caused it
  • She turned down $20K from a sponsor recently because of one ingredient in their product β€” why that decision is actually a growth strategy, not a sacrifice
  • The "morning party" positioning that filters out the wrong crowd before they even buy a ticket
  • Why your event should never change (and how to introduce novelty without reinventing your product every time)
  • What it's actually like to build a business with your romantic partner, the boundaries that make it work, and why Sam is reconsidering her stance on it

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College Dropout to a $75M Company: The Truth About 1% Success

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